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Website Design

First Impressions Count!

When someone visits your website for the first time you only have a few seconds to interest them in looking further. There are a number of ways of doing that:

  • Good quality and interesting images
  • Clear sales messages that explain what you offer
  • Easy navigation with a simple menu
  • Clear calls to action to show the viewer what to do next

At Intent Marketing when we design a website we use various techniques to achieve the greatest engagement which leads to the best return for our clients.

Understanding Your Objectives

Before we begin work on a new website we start by getting a clear understanding of your objectives:

  • What is your target market
  • Who is the website aimed at
  • What do you want the site to achieve
  • How will your visitors use it

With this knowledge we can build a website that will work for your audience and increase the number of enquiries you receive.

Mobile Websites

The growth of smartphone and tablet usage in recent years has been huge so every website we build is designed responsively, meaning it will adapt to the size of the screen.

On a desktop you can use large images and lots of text but a mobile user probably just wants the basics and a way of quickly finding your contact details.


With website text less is often more, but turning product and service descriptions into compelling copy can be difficult. Our experienced copywriters will take your information and turn it into content that people will enjoy reading and act upon.

When writing copy we focus on your target market and website objectives. For many companies the purpose of a site is to generate enough interest that someone will get in touch so we write with that in mind.

Graphic Design

Graphics representing your services can create an interesting and memorable website. They can also be used to highlight what is special about your company. We can provide:

  • Logo design
  • Illustration
  • Website icons
  • Image editing
  • Infographics
  • Photography

Why Choose Intent Marketing?

  • Complete Solution – we design, build and create content for websites
  • Internet Marketing – SEO, social media, email and adverts
  • Ongoing Support – website updates, hosting and management
  • Advice and Analysis – feedback on performance and areas of opportunity
  • Business Focused – services tailored to your market and business goals


miers logo 1

“Intent Marketing managed to understand our requirements from our “rough” specification and were very adaptable to our changing demands. The feedback that we have had from both customers and suppliers on our new website has been all positive.”

Andrew Miers
Managing Director
pike 1

“Intent Marketing took the time to understand and research our brief fully and did exactly what they promised, on time and on budget. We are delighted with our new website. Highly recommended.”

Jon Allen
Managing Director
BR new Logo2

“Intent Marketing were very helpful and on hand for friendly and impartial advice. They worked patiently alongside us to understand more about our business to create a site that reflected our values and we are thrilled with the end result.”

Samantha Hawkins
chelsteen 1

“Intent Marketing have brought us into the 21st Century with a stylish yet functional new website which does everything we wanted. We are delighted with the end result and can highly recommend them to other companies.”

Bill Poulton
Managing Director
modplan 1

“From initial inception through to the end product, Intent Marketing have been professional, swift and focused. They’ve provided us with robust advice and have developed a website that is informative and most importantly is creating business leads.”

Colin Slade
Commercial Director
system uvex

“We would recommend Intent Marketing to anyone with a requirement for a site, and for us – a busy small organisation – we found the service Intent Marketing provided especially beneficial. We are very pleased with the result.”

Phil Morter
Production Manager
activ air

“The new website is fantastic. Within days of the launch we picked up new business and comments from both suppliers and customers. Your help in guiding us through the possibilities made the process very easy.”

Russell Davison
Managing Director
wb logo

“We are extremely happy with the website. In addition to offering a personable and professional service, we have found your expertise and guidance invaluable to us during this process. I would not hesitate to recommend your services.”

Vanessa Currie
Office Manager
bloom and wake logo

“Building a new website is time consuming but the team at Intent Marketing undertook the whole process. We are very pleased with the website and have already received great feedback. We would highly recommend Intent Marketing.”

Melanie Matless
Operations Director

“Intent Marketing guided us through the whole process from start to finish which meant our website was designed to our specifications and we are extremely pleased with the results.”

Julian Ireland
Managing Director
amherst 1

“Intent Marketing spent considerable time with us to understand our needs and requirements, and also made a number of valuable suggestions and recommendations which we were pleased to adopt. The end result is something we are all very proud of.”

Steve Reid
tbi logo

“We are extremely pleased with our new website and with the service provided by Intent Marketing and would highly recommend them.”

Raoul Watson
Managing Director
aspinall logo

“The service we received from Intent Marketing has been fantastic. The knowledge they have has made the process of updating our website relatively stress free and the end product looks great. They certainly took all the hard work out of it for us which has been a big help.”

Terry Carman
General Manager
sai logo

“Intent Marketing understood and interpreted our needs quickly and efficiently, and worked with us to produce a site that we are proud of. Intent Marketing were a pleasure to work with. We are very pleased with our new website.”

Kevin Parslow
Managing Director
stanza logo

“We have a website that is adventurous, visually appealing, text-lean with meaning, and easy to navigate. Stanza’s marketing objectives are fulfilled and we enjoy looking at it.I have only positives to describe Intent Marketing’s approach commercially, interpersonally and technically.”

Bruce Edward
Executive Chairman
scan alarms

“The team at Intent Marketing were extremely efficient and easy to work with, they took the hassle out of creating a new website and required minimal input from us so we could concentrate on running the business while the new site was created and launched. I would highly recommend them.”

Don Spence
Managing Director
b and z metalcraft

“The team at Intent Marketing transformed our website from good to excellent, we’ve had enquiries from two new customers already!”

David Clarke
britannia logo

“We would recommend Intent Marketing to any business looking to update their existing website. We found the service Intent Marketing provided was professional and knowledgeable and we are very pleased with the result.”

Colin Pogson
Managing Director
ambit projects

“Thank you for your help over the recent period in taking our marketing forward. Our old web site was tired and needed a fresh approach with a design and format that caught up with SEO. We now have a modern and comprehensive website giving greater opportunity to bring people to the site.”

Paul Oakley
tm machinery 1

“We have been delighted with the service we have received from Intent Marketing. They spent a great deal of time with us before we placed an order to fully understand our requirements and put together a comprehensive proposal.”

Matt Pearce
Managing Director