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Trade Shows

Trade Show Marketing

Successful trade show marketing relies on creating interest before the show, making a strong impression at the show, and following up on leads to generate sales after the show.

Trade shows require a significant investment when you consider the cost of the space, stand design and build, staff, travel, marketing literature and the lost productivity while people are out of the office.

We help companies get a much higher return on this investment by promoting their attendance at shows to ensure they have lots of meetings with qualified buyers.

Pre-Show Preparation

Getting the greatest benefit from your time and investment requires a lot of pre-event preparation. The weeks leading up to a show are also a great opportunity to promote your attendance. We can help you in a number of ways:

  • Event and stand planning
  • Sales presentation materials and scripts
  • Invitation emails to past and present customers
  • Social media posts detailing the products you are displaying
  • Promotion on exhibition website and show guide

We can also design a banner for the bottom of all your outgoing emails to promote your attendance at the show and invite people to visit your stand.

Website Promotion

Your website is a great place to publicise the trade shows you are attending and most shows also have an exhibitor list which will link to your site. We can promote your attendance in a number of ways:

  • Event specific page with information on your display
  • Show logo with your stand number and location
  • News posts and articles in the weeks leading up to the event
  • Website button to arrange an appointment to meet you

Many shows also let you submit press releases that will appear in their marketing and lead people to your show specific website page.

Social Media Promotion

Social media is a very effective way to quickly and easily promote your stand in the weeks running up to a show. We can help you make the most of this form of marketing in several ways:

  • Design and set up professional social media accounts
  • Build up a social media following for your company
  • Post regular updates and information on your stand
  • Link to the show’s social media channels to increase visibility

If you have a blog or news section on your website we can also create posts to promote the products you will be showing in the lead up to the show.

Stand Marketing

Creating a powerful visual impact with your stand will increase the number of people that stop to look at your products.

We can design a variety of marketing materials to use at the event such as:

  • Leaflets, flyers and other handouts
  • Pop ups and roller banners
  • Stand displays, banners and signs
  • Giveaways and promotional products

We can also help you plan and prepare sales presentations to ensure you make the most of every customer meeting.

Post Event

After the show has finished its important to follow up with attendees that visited your stand and also those that didn’t. Speed is important because buyers will have met a lot of people and you want them to remember you.

We can co-ordinate a contact strategy to ensure that you engage with the sales leads that you made and generate some new ones.

We can also keep the buzz going by generating post-show content on your blog, social media and website.

Why Choose Intent Marketing?

  • Complete Solution – we design, build and create content for websites
  • Internet Marketing – SEO, social media, email and adverts
  • Ongoing Support – website updates, hosting and management
  • Advice and Analysis – feedback on performance and areas of opportunity
  • Business Focused – services tailored to your market and business goals

Testimonials

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Commercial Director

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Director

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Managing Director

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Managing Director

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Managing Director

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Director

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Production Manager

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Managing Director

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Managing Director

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Managing Director

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Office Manager

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Managing Director

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Managing Director

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Executive Chairman

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Managing Director

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Director

“We have been delighted with the service we have received from Intent Marketing. They spent a great deal of time with us before we placed an order to fully understand our requirements and put together a comprehensive proposal.”

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Managing Director

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Operations Director

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David Clarke
Director

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Terry Carman
General Manager