01763 430 455

Trade Shows

Trade Show Marketing

Successful trade show marketing relies on creating interest before the show, making a strong impression at the show, and following up on leads to generate sales after the show.

Trade shows require a significant investment when you consider the cost of the space, stand design and build, staff, travel, marketing literature and the lost productivity while people are out of the office.

We help companies get a much higher return on this investment by promoting their attendance at shows to ensure they have lots of meetings with qualified buyers.

Pre-Show Preparation

Getting the greatest benefit from your time and investment requires a lot of pre-event preparation. The weeks leading up to a show are also a great opportunity to promote your attendance. We can help you in a number of ways:

  • Event and stand planning
  • Sales presentation materials and scripts
  • Invitation emails to past and present customers
  • Social media posts detailing the products you are displaying
  • Promotion on exhibition website and show guide

We can also design a banner for the bottom of all your outgoing emails to promote your attendance at the show and invite people to visit your stand.

Website Promotion

Your website is a great place to publicise the trade shows you are attending and most shows also have an exhibitor list which will link to your site. We can promote your attendance in a number of ways:

  • Event specific page with information on your display
  • Show logo with your stand number and location
  • News posts and articles in the weeks leading up to the event
  • Website button to arrange an appointment to meet you

Many shows also let you submit press releases that will appear in their marketing and lead people to your show specific website page.

Social Media Promotion

Social media is a very effective way to quickly and easily promote your stand in the weeks running up to a show. We can help you make the most of this form of marketing in several ways:

  • Design and set up professional social media accounts
  • Build up a social media following for your company
  • Post regular updates and information on your stand
  • Link to the show’s social media channels to increase visibility

If you have a blog or news section on your website we can also create posts to promote the products you will be showing in the lead up to the show.

Stand Marketing

Creating a powerful visual impact with your stand will increase the number of people that stop to look at your products.

We can design a variety of marketing materials to use at the event such as:

  • Leaflets, flyers and other handouts
  • Pop ups and roller banners
  • Stand displays, banners and signs
  • Giveaways and promotional products

We can also help you plan and prepare sales presentations to ensure you make the most of every customer meeting.

Post Event

After the show has finished its important to follow up with attendees that visited your stand and also those that didn’t. Speed is important because buyers will have met a lot of people and you want them to remember you.

We can co-ordinate a contact strategy to ensure that you engage with the sales leads that you made and generate some new ones.

We can also keep the buzz going by generating post-show content on your blog, social media and website.

Why Choose Intent Marketing?

  • Complete Solution – we design, build and create content for websites
  • Internet Marketing – SEO, social media, email and adverts
  • Ongoing Support – website updates, hosting and management
  • Advice and Analysis – feedback on performance and areas of opportunity
  • Business Focused – services tailored to your market and business goals



“Intent Marketing guided us through the whole process from start to finish which meant our website was designed to our specifications and we are extremely pleased with the results.”

Julian Ireland
Managing Director
pike 1

“Intent Marketing took the time to understand and research our brief fully and did exactly what they promised, on time and on budget. We are delighted with our new website. Highly recommended.”

Jon Allen
Managing Director
wb logo

“We are extremely happy with the website. In addition to offering a personable and professional service, we have found your expertise and guidance invaluable to us during this process. I would not hesitate to recommend your services.”

Vanessa Currie
Office Manager
amherst 1

“Intent Marketing spent considerable time with us to understand our needs and requirements, and also made a number of valuable suggestions and recommendations which we were pleased to adopt. The end result is something we are all very proud of.”

Steve Reid
stanza logo

“We have a website that is adventurous, visually appealing, text-lean with meaning, and easy to navigate. Stanza’s marketing objectives are fulfilled and we enjoy looking at it.I have only positives to describe Intent Marketing’s approach commercially, interpersonally and technically.”

Bruce Edward
Executive Chairman
scan alarms

“The team at Intent Marketing were extremely efficient and easy to work with, they took the hassle out of creating a new website and required minimal input from us so we could concentrate on running the business while the new site was created and launched. I would highly recommend them.”

Don Spence
Managing Director
miers logo 1

“Intent Marketing managed to understand our requirements from our “rough” specification and were very adaptable to our changing demands. The feedback that we have had from both customers and suppliers on our new website has been all positive.”

Andrew Miers
Managing Director
BR new Logo2

“Intent Marketing were very helpful and on hand for friendly and impartial advice. They worked patiently alongside us to understand more about our business to create a site that reflected our values and we are thrilled with the end result.”

Samantha Hawkins
aspinall logo

“The service we received from Intent Marketing has been fantastic. The knowledge they have has made the process of updating our website relatively stress free and the end product looks great. They certainly took all the hard work out of it for us which has been a big help.”

Terry Carman
General Manager
britannia logo

“We would recommend Intent Marketing to any business looking to update their existing website. We found the service Intent Marketing provided was professional and knowledgeable and we are very pleased with the result.”

Colin Pogson
Managing Director
chelsteen 1

“Intent Marketing have brought us into the 21st Century with a stylish yet functional new website which does everything we wanted. We are delighted with the end result and can highly recommend them to other companies.”

Bill Poulton
Managing Director
tm machinery 1

“We have been delighted with the service we have received from Intent Marketing. They spent a great deal of time with us before we placed an order to fully understand our requirements and put together a comprehensive proposal.”

Matt Pearce
Managing Director
sai logo

“Intent Marketing understood and interpreted our needs quickly and efficiently, and worked with us to produce a site that we are proud of. Intent Marketing were a pleasure to work with. We are very pleased with our new website.”

Kevin Parslow
Managing Director
system uvex

“We would recommend Intent Marketing to anyone with a requirement for a site, and for us – a busy small organisation – we found the service Intent Marketing provided especially beneficial. We are very pleased with the result.”

Phil Morter
Production Manager
tbi logo

“We are extremely pleased with our new website and with the service provided by Intent Marketing and would highly recommend them.”

Raoul Watson
Managing Director
modplan 1

“From initial inception through to the end product, Intent Marketing have been professional, swift and focused. They’ve provided us with robust advice and have developed a website that is informative and most importantly is creating business leads.”

Colin Slade
Commercial Director
activ air

“The new website is fantastic. Within days of the launch we picked up new business and comments from both suppliers and customers. Your help in guiding us through the possibilities made the process very easy.”

Russell Davison
Managing Director
ambit projects

“Thank you for your help over the recent period in taking our marketing forward. Our old web site was tired and needed a fresh approach with a design and format that caught up with SEO. We now have a modern and comprehensive website giving greater opportunity to bring people to the site.”

Paul Oakley
bloom and wake logo

“Building a new website is time consuming but the team at Intent Marketing undertook the whole process. We are very pleased with the website and have already received great feedback. We would highly recommend Intent Marketing.”

Melanie Matless
Operations Director
b and z metalcraft

“The team at Intent Marketing transformed our website from good to excellent, we’ve had enquiries from two new customers already!”

David Clarke