Successful trade show marketing relies on creating interest before the show, making a strong impression at the show, and following up on leads to generate sales after the show.
Trade shows require a significant investment when you consider the cost of the space, stand design and build, staff, travel, marketing literature and the lost productivity while people are out of the office.
We help companies get a much higher return on this investment by promoting their attendance at shows to ensure they have lots of meetings with qualified buyers.
Getting the greatest benefit from your time and investment requires a lot of pre-event preparation. The weeks leading up to a show are also a great opportunity to promote your attendance. We can help you in a number of ways:
We can also design a banner for the bottom of all your outgoing emails to promote your attendance at the show and invite people to visit your stand.
Your website is a great place to publicise the trade shows you are attending and most shows also have an exhibitor list which will link to your site. We can promote your attendance in a number of ways:
Many shows also let you submit press releases that will appear in their marketing and lead people to your show specific website page.
Social media is a very effective way to quickly and easily promote your stand in the weeks running up to a show. We can help you make the most of this form of marketing in several ways:
If you have a blog or news section on your website we can also create posts to promote the products you will be showing in the lead up to the show.
Creating a powerful visual impact with your stand will increase the number of people that stop to look at your products.
We can design a variety of marketing materials to use at the event such as:
We can also help you plan and prepare sales presentations to ensure you make the most of every customer meeting.
After the show has finished its important to follow up with attendees that visited your stand and also those that didn’t. Speed is important because buyers will have met a lot of people and you want them to remember you.
We can co-ordinate a contact strategy to ensure that you engage with the sales leads that you made and generate some new ones.
We can also keep the buzz going by generating post-show content on your blog, social media and website.
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