Top Tips on how to optimise your blog posts

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Getting your blog posts ranking in search engines is the key to driving traffic to your website.

Write a good, informative post that is easy to read and appeals to the audience you are trying to target. Utilise keywords throughout your post by targeting a couple of relevant keywords and using them in your title, sub headings and introductory sentence. Don’t engage in keyword stuffing though as you will get penalised by Google and your readers will move on quickly.

Optimise your images

Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

Optimise your URL

An easy way to increase traffic to your blog post is to optimise its URL. A simple URL that includes a couple of your keywords helps the search engine determine what is on the page hence improving your ranking.

Write strong Meta Titles

Meta titles and descriptions tell search engines what is on your page, they also show in the search engine results. Good meta descriptions should match the content on the page. Be careful not to overuse terms as search engines may penalise you for keyword stuffing.

Internal and External Links

It is important to include internal and external links in your post. External links help search engines identify important keywords and can also create incoming links from other websites. Internal links help search engines index your site, identify primary keywords and can increase the page rank of linked pages.

Subscription

Offer readers the ability to subscribe to your posts via email wherever possible. This allows your blog followers to have instant notification of your latest posts without having to check your site for new content.

Use social media

If you are already utilising sites like Facebook and Twitter for your business then it is a good idea to promote your blog content on these sites for even more exposure. There are free programme like Hootsuite that enable you to post links to your latest blog onto all your social media sites in just a few minutes.