The Growth of Mobile Usage


In 2020, 84% of UK adults own a smartphone. On average, Brits spend 2 hours and 34 minutes online on their smartphones every day.

The 2020 Ofcom UK benchmark found that, in the UK, over four-fifths of time spent online is now spent on mobile devices. Everything is going mobile. From mobile websites to mobile payments, the modern phone has completely changed.

Most Popular Mobile Activities

Smartphone use is still overwhelmingly popular for certain activities, predominantly social media, messaging and catching up with news and gossip.

The Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. The main driver for this behaviour is the rapid diffusion of a wide range of video content such as embedded video in web browsing, social media, plus increased video streaming and sharing services.

The Role of Desktop

The majority of consumers do also have still have a desktop computer which they tend to use for more detailed reviews and purchasing.

Whilst a mobile phone may be used for a quick browse of a website, a desktop tends to be used in parallel for more in-depth reading and research.

Adaptive Web Design is Key

With so many site visits still on desktop, and with the rapid growth of mobile, it’s important when designing a website that you use a responsive web design so that the desktop experience isn’t degraded.

An adaptive web design means the layout and content are tailored for desktop, tablet and smartphone screen dimensions.


If you would like to talk to us about how we can help make your existing website mobile friendly or completely redesign your website to work across multiple platforms then please get in touch today.