SEO Benefits of Internal Link Building


Internal linking is when you link one of your pages to another page of yours within your website. In SEO terms, internal linking is a page with a hyperlink that leads to other pages under the same domain.

Benefits of Internal Linking

The creation of internal linking is an important element in on-page SEO. One good thing about internal linking is that the site owner has complete control over internal links, so it’s vital to make the most out of it.

Internal linking is also valuable to your users experience creating internal links to guide both search engines and users to the most valuable pages of your website. Below are some of the key benefits of internal linking.

Allows readers to navigate the website

One of the main objectives of internal links is to improve navigation for search engines and for internet users. A site with no internal linking would have very little chance of being indexed properly.

You can design the exact navigation experience for the visitors to your site by using internal links to move them from a landing page deeper into your website to a point of purchase or product page that you want them to view.

Navigating users to more accurate and relevant pages within your website will increase your overall page view at the domain level. A higher page view will benefit your website’s SEO ranking.

Reduce bounce rates

It will not help your SEO if you have a high bounce rate from your website. By creating a better navigation experience by using internal links you will in turn improve your bounce rate by keeping the user interested in your content.

Keep readers on your website

The more time your readers spend on your website, learning new information and becoming more familiar, the better. Internal links lead to people spending more time on your site. Retaining visitors for a longer duration can have an enormous impact on Google website rankings.

The goal of internal linking is to keep your readers on your site. But for the strategy to work out, you have to link them to relevant and useful information.

Internal linking helps you to rank for the right keywords

To plan a simple internal link structure that supports specific keywords, start by choosing the keyword phrase and page you’d like to rank for. These can be a mix of short and long-tail keywords.

It’s important to use the right anchor text and avoid keyword stuffing. Google understands the content revolving around the anchor text if it says more about the relevancy of a keyword.

Link Blog posts

If you have a Blog on your website make sure you link to older blog posts that have similar content. This internal linking provides your audience with further reading options and in turn will keep them on your website for longer. It will also help your older posts to rank on search engines.

Build your SEO

Internal links can help to build your SEO. When search engine spiders find your site, they follow links to discover additional pages on your site. A logical linking structure is both visually appealing and effective. The more links you create, the more your site is ranked.
When Google crawls a web page, the presence of internal links allows it to identify content that is not already present in its index, and then index it. Thus, a site equipped with a good internal network will see its new content more quickly discovered and indexed by the search engines.


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