Opinions

Copywriting Tips

20th February 2018

When it comes to copywriting, using the same text, voice, tone and length doesn’t work across every marketing channel or online platform. The way you write for a blog or email newsletter is not going to be the same as a Facebook post, or a tweet.

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How to improve your website conversion rate

22nd January 2018

It’s common knowledge that the success of your website is shown through your conversion rate. You might get a decent amount of traffic to your website, but if none of these convert into actual customers, your SEO, social media marketing and all of your sales-driven techniques are wasted.

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Why redesign a website?

4th October 2017

The web is a rapidly moving place, and the pace of change is only accelerating. Which means that sooner or later, it will be more than necessary to redesign your website, taking all those changes into account.

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How to increase your email subscriber list

30th August 2017

Email is a proven method for reaching prospects and cultivating long-term relationships with customers. This article explores some ideas on how to increase your subscriber list both through online, through social media and other marketing methods.

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Which social media channel is right for your business?

20th July 2017

Social media has changed dramatically since its inception. What started as a way for individuals to connect with their friends is now a powerful tool that every business should be taking advantage of to cultivate their audience, engage their users and increase revenue.

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