Does Landing Page Design Really Matter?

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The short answer is – yes, absolutely – landing page design matters. Your landing pages are critical to keep users on your site and convert them from casual web browsers to buyers of your product or services.

They are key to your sales funnel and if not designed properly to engage and move the potential customer effectively through the sales process, they can turn people off and represent lost opportunities and sales. Here are five key considerations to make your landing pages work better for you.

Here’s 5 ways to keep people on your site:

#1 The Headline
Your headline should entice the reader to want to keep going. Anything that gets an emotional reaction that keeps them wanting to learn more and stay on the page is essential.

#2 Streamline and simplify
When you land on a page that’s busy and not easily navigable, has lots of different options to click on and no clear idea of how to navigate around the site, customers will often give up and go elsewhere.

#3 Make your page skim friendly
Most people don’t sit down and read a whole web page. They scroll and skim until they see something that interests them. A long block of text is not going to be eye catching. Stick with one or two fonts, but then break up text with sub-headings by topic, bullet points can also be helpful together with some relevant images to avoid long blocks of text.

#4 Mobile optimise
Most people now browse the web on a mobile device – either a smart phone or tablet. A site that’s constructed with adaptive design to smartly fit on any sized screen is a must. If your site can’t be viewed and navigated on mobile devices, you’re going to lose potential customers.

#5 Constantly refine
Just because your landing pages are performing well today doesn’t mean they will be as good in a week or a month. You need to monitor your conversion rates to see when a page begins to fail, so that you can refine the page to get the performance back to where it should be.

If you would like more information on how Intent Marketing can help design your new website and grow your online marketing presence, please contact us today for more information.