A meta description is a short snippet of text that appears to users on search engines to summarise what a website page’s content is about. The meta description will also appear when pages and posts are shared across other websites and social media platforms.
With social media you need to be strategic about when you post. When sharing content with your audience, how often is too often?
The short answer is – yes, absolutely – landing page design matters. Your landing pages are critical to keep users on your site and convert them from casual web browsers to buyers of your product or services.
With the rise of mobile devices and Google basically dictating standards, responsive and mobile-friendly websites are becoming more important in web design than ever before.
Search Engine technology is constantly evolving and we need to continually adapt new approaches to drive the best possible results.
Google Reviews help improve search rankings and overall SEO efforts. While there are a lot of factors involved in search rankings, online customer reviews can be a strong signal to search engines that your website is trustworthy and important.
ALT text is short for ‘alternative text’. ALT text is added to images embedded on a web page in order to give meaning to that image for users who cannot see it.
Search Engine Optimisation (SEO) remains one of the key tools in 2018 to engage new customers and drive sales for your business.
If you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will be missing out compared to competitors who are.
When it comes to copywriting, using the same text, voice, tone and length doesn’t work across every marketing channel or online platform.
It’s common knowledge that the success of your website is shown through your conversion rate.
The web is a rapidly moving place, and the pace of change is only accelerating.
Email is a proven method for reaching prospects and cultivating long-term relationships with customers.
Social media has changed dramatically since its inception, it is now a powerful tool that every business should be taking advantage of.
There are two prevalent models of laying out a website, the full width layout and the fixed box layout.
Since the advent of social media, people are now only one click away from getting in touch with their favourite brands.
There are a number of things to consider when creating content that is going to be impactful, insightful and interesting to your target audience.
Many websites offer an email address and phone number, but providing a contact form is much more user-friendly.
YouTube is the second largest search engine in the world, behind Google.
Getting your blog posts ranking in search engines is the key to driving traffic to your website.
From an SEO perspective, original and engaging content will set you apart from your competitors.
Search Engine Optimisation is a term that encapsulates everything you need to do to improve your websites ranking position in search engines.
When you’re designing a website a lot of your customers will be viewing it on their mobile phone or iPad, not on a traditional computer screen.
If you have links that no longer send users to real pages, it could have an impact on your SEO rankings.
Search engines send out automated programs called “spiders” that crawl your site and search for what type of content it contains.
Studies show that 47% of people expect a web page to load in two seconds or less.
When modernising a website that hasn’t been changed in many years it is often best to start with a clean sheet of paper.
A sad fact of copy writing is that most website visitors read very few of the words you spend so much effort writing.