Online advertising campaigns are still effective, but the truth is they’re not as effective as content marketing. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into customers.
You’ve got a sleek website, and driving traffic to your site is not an issue. The problem lies in making your visitors interact with your website. A high bounce rate is an indication of the number of people who visit your website without interacting or taking an action.
Social media marketing is a great way for businesses of all sizes to reach their customers. It helps to connect with your audience to build your brand, increase sales and drive website traffic.
There are two prevalent models of laying out a website, the full width layout and the fixed box layout. This article discusses the pros and cons of each type of layout. Either one can be used to make a successful website layout, as long as you keep usability in mind.
The hardest part of running any sort of social media campaign is coming up with new ideas. So, below are some ideas to help you deliver new content that your customers want to engage with.
The short answer is – yes, absolutely – landing page design matters. Your landing pages are critical to keep users on your site and convert them from casual web browsers to buyers of your product or services.
Search Engine technology is constantly evolving and we need to continually adapt new approaches to drive the best possible results.
ALT text is short for ‘alternative text’. ALT text is added to images embedded on a web page in order to give meaning to that image for users who cannot see it.